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Accessibility Policy


DingDing is committed to ensuring accessibility of its Website for disabled people and provides an increasing number of online services. One of our core activities is to provide impartial information about public transport via a variety of media.

The Web's emergence as a pivotal form of Information and Communications Technology always raises interesting questions about application of existing laws and policies to this new medium, and the importance of all members of society, including disabled people, being able to access this information medium.

DingDing's vision is that information users have a right to expect:

No one should be denied access to information or learning because of a disability

DingDing believes that disabled people should be able to access information as easily as non-disabled people and recognises that providing equality of access may mean providing information services in different ways.


The Disability Discrimination Act (1995) Part III requires service providers to make 'reasonable adjustments' for disabled people to enable them to access services, such as providing extra help or making changes to the way they provide their services' - this includes information and services provided through the web: promotional, recruitment and general information.

The SEN (Special Educational Needs) and Disability Rights in Education Act 2001. Ensures that Discrimination against disabled people in the provision of education, training and other related services is now unlawful. Institutions/educational service providers will be expected to anticipate disabled students' needs and make 'reasonable adjustments' to core activities of teaching and learning. Students who feel that they have been discriminated against could seek redress through courts.

Disabled people may need to use adaptive technologies such as screen readers, Braille displays, voice recognition software, alternative keyboard/mouse, etc. to view web pages; these technologies require pages to be created in accessible HTML. An 'accessible website' will successfully communicate its information to anyone whatever the browsing device or adaptive technologies being used.


It is the policy of DingDing to make reasonable adjustments in order to make all its web-based information and services accessible and equally effective to all users, regardless of their disability. DingDing requires adherence to high priority level accessibility as specified by the World Wide Web Consortium (W3C)'s Web Content Accessibility Guidelines.

The World Wide Web Consortium (W3C)'s Web Content Accessibility Guidelines set out world recognised good practice guidelines for accessible web design - split into high, medium and low priority levels of accessibility (i.e. essential, preferred, ideal)

To meet W3C's minimum (High Priority) requirements, DingDing's website pages need to satisfy the following elements:

It is our policy that new and updated Web content produced by our organisation will conform to W3C/WAI's web content accessibility guidelines, conformance level AAA. We will include links to these policies. We will review this policy in the future to consider updating it to an advanced version of W3C's Web Content Accessibility Guidelines once available.

All newly created pages must adhere to the minimum accessiblity requirements. As older pages are periodically updated they must be made accessible within the terms of the guidelines.

Accessibility Practice

We've worked hard to make DingDing accessible to the widest number of users, and to meet or exceed our obligations, both legal and moral, but it is our strong conviction that accessibility is never a finished job, and we are constantly working to implement emerging best practice and to meet evolving user requirements.

Some of the specifc steps we've taken are:

Every page in the parents', teachers' and professionals' sites should validate mechanically against W3C tools as standards-compliant XHTML and CSS. Every page should pass automated accessibility validation both with Bobby / webXact and Cynthia.

At present, some of the games in the kids section may not be suitable for users with visual impairments and some are unsuitable for users with motor impairments. In the nature of games, it is difficult to offer challenging gameplay to any possible user, so our goals are:

Or, to put it more simply, to try to provide something fun for everyone, as well as all the key messages.

Additionally, we are working with a number of agencies to create games that address both the gameplay and real-life travel-training requirements of users with special needs. We are particularly grateful to our friends at the Autistic Society Greater Manchester Area (ASGMA) for their invaluable help with Fares Please, Destination Display and the wider travel-training function of the site.

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